Campaigners have succeeded in persuading ASDA that their store is in Clapham Juntion, Battersea – not Clapham. Various members of the Streetbook.com online community have lobbied ASDA head office over the inaccurate branding and eventually prevailed. Local Manager Mick Beck held a poll at the store and the results were conclusive:
- Asda Clapham Junction 374 votes
- Asda Battersea 350 votes
- Asda Clapham Junction Battersea 109 votes
- Asda Clapham 91 votes
Mike Beck was quoted as saying“I’m delighted that we have finally come to a decision on the store name, we’re incredibly proud of our location and we would like to thank our customers who took the time to come in and vote – here’s to the new and improved, ASDA Clapham Junction, Battersea.”
Quite why ADSA believed local people thought they lived in Clapham remains a mystery. Perhaps it was a case of innocent ignorance?
Campaigners have pledged to remain vigilant, and will look out for any other CJ misnomers.